Pre-April Fools' Joke: An Important Announcement from PHIPPS


You are here


The Paris Hilton Institute of Plastic Pollution Solutions (PHIPPS) Announces Partnership with Weizmann Institute of Science to Advance Efficient Hydration Through Use of Nanotechnology

A recent scientific breakthrough in the study of hydration is to be further developed with support from the Weizmann Institute of Science



Who said we don’t know how to have fun at the Weizmann Institute?

NanoDrop may not exist, yet… but Prof. Ron Naaman and Weizmann Institute scientists are working on many other real scientific breakthroughs that will shape the future.

Listed below are just a few examples. We invite you to browse the Weizmann Wonder Wander site to learn more about the pioneering research being conducted at the Weizmann Institute.


Controlling Electron Spin for Efficient Water Splitting
The method could lead to solar-based production of hydrogen for fuel

 Eating Air, Making Fuel
Weizmann Institute scientists engineer bacteria to create sugar from the greenhouse gas carbon dioxide

 Fingerprinting Our Sense of Smell
Weizmann Institute Scientists develop an “olfactory fingerprint” test that may do more than just identify individuals


Original Pre-April Fools' Day Mock Press Release 

New York, New York, (March 29, 2017) Funded and launched in 2013, the Paris Hilton Institute of Plastic Pollution Solutions (PHIPPS), is a 501(c)(3) tax exempt organization located in New York and devoted to the reduction of plastic in the world’s oceans. Named for its founder and major backer, media personality and internationally recognized businesswoman, Paris Hilton, who said, “Years ago, I learned that the plastic we throw away is killing innocent, beautiful sea creatures. I knew I had to do something. Working with the Weizmann Institute has been a great collaboration resulting in today’s announcement. I couldn’t be more proud.”

From the start, PHIPPS set its sights on single-use plastic bottles as a major contributor to the problem of plastic pollution.

PHIPPS announced today a multi-year arrangement with the Weizmann Institute of Science, Israel, to advance existing research in the field of hydration and nanotechnology. Their stated goal of the collaboration was to fundamentally change the structure of water in order to create a super-concentrated form that would require smaller volumes of plastic to distribute commercially.

Through examining the properties of water at a nanomolecular level, their work led to a major discovery: a unique way in which interactions between molecules occurs which they manipulated to create a highly condensed sparkling water formula. The sparkling water formula will be known commercially as NanoDrop, and has a concentration 5000 times higher than regular sparkling water. The commercial manufacture and distribution of NanoDrop for consumer consumption will continue to fund advanced research studies at PHIPPS.

The NanoDrop breakthrough represents an important advancement in the field of nanotechnology. PHIPPS, together with researchers at the Weizmann Institute, is intent on furthering future studies, and of strengthening the existing research on alternative eco-systems. As part of their agreement, the Weizmann Institute will offer an Israel-based facility for further testing as well as a rotation of chemists and a development campaign to support the progression of this discovery over the next two years.

Professor Ron Naaman, an expert in molecular electronics, says: "The recent breakthrough made by PHIPPS, commercially known as NanoDrop, is truly amazing and may mark an important leap forward in the field of nanotechnology. The Weizmann Institute of Science values the impact of such a breakthrough and wishes to further the advancement of the discovery through its commitment of expertise and resources."

If further projects of mutual interest are identified, the Weizmann Institute of Science and PHIPPS will evaluate the potential for research and development agreements beyond this two-year period.

The Weizmann Institute of Science in Rehovot, Israel, is one of the world's top-ranking multidisciplinary research institutions. Noted for its wide-ranging exploration of the natural and exact sciences, the Institute is home to scientists, students, technicians and supporting staff. Institute research efforts include the search for new ways of fighting disease and hunger, examining leading questions in mathematics and computer science, probing the physics of matter and the universe, creating novel materials and developing new strategies for protecting the environment.


Click here for the press release in pdf format


Media contact: DJ Hardy
Phone: 212-529-5533